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Brand Feature: Elle Jewelry and Timepieces

Crafted from only 925 Sterling, the ELLE Jewelry Collection is sleek, expressive and definitely chic just like ELLE magazine which was founded in 1945 by Hélène Lazareff. Some of you may know the magazine, and some of you may know the line of jewelry, but how many of you know the story behind the brand name ‘ELLE’?

ELLE’s Heritage

At the time ELLE magazine was founded, Hélène Lazareff had just returned to Paris after several years working in New York and she had a revolutionary mission to create a magazine that would be run by women for women. With such a perspective and philosophy her influence became addictive to females all over the world.

ELLE democratized fashion and over the years, the magazine opened its editorial line to diverse subjects. The strength of the brand was to be as attractive to factory girls as to manufacturers’ wives. The resilient magazine brand name eventually led to the introduction of their jewelry collection.

ELLE’s Philosophy

ELLE considers their customer to be someone who is aware of herself and what she represents. She is a leader and self-purchaser who uses fashion and beauty to express herself in every aspect of her life. She values personal freedom, self-expression, and the pursuit of individuality.

Keeping their customer in mind, ELLE’s philosophy is to bridge the gap between the contemporary and the classic, to merge the modern with timeless. They believe that ultimately, jewelry should be a personal expression, a way of celebrating a woman’s unique and beautiful individuality.

925 – The Precious Number

All of ELLE jewelry is lovingly crafted from only 925 Sterling Silver with each piece understanding modern elegance and delivering luxury without being pretentious. Each ELLE Jewelry Collection piece is finished with a layer of palladium and a layer of rhodium. This double combination promotes shine and durability.

Ruby Trademark

To symbolize a woman’s inner strength and beauty Elle Jewelry features a signature created ruby trademark. The ruby is set in a square motif and its location changes with every piece, adding a personal touch with a beautiful and unique meaning for the woman who wears it.

If you’re ready to honour your beauty, independence and uniqueness, visit us in our store located at 126 Lynden Road to view our full ELLE Jewelry Collection that reigns in sensuality, simplicity and subtlety. Go on and celebrate yourself!