Brand Feature: Simon G.

Spring is just around the corner and with the birds chirping and the flowers blooming, now may seem like the perfect time of year to pop that important question to that important person in your life. With a variety of engagement rings to browse through, one brand that stands out is Simon G. With a modern flair, classic elegance, and vintage style, every Simon G. diamond engagement and wedding set is made to reflect the unique brilliance of the woman who will wear it. But who is this Simon G. and how did he create a brand that is dedicated to providing superior quality and craftsmanship in every item they design? Let us tell you the story.

Discover Simon Ghanimian

When he first came to America, Simon had $200 in his pocket and a dream of becoming an engineer. As he worked in his relative’s diamond district to save money for college, Simon began to fall in love with the process, artistry, and details of jewellery making. He was taught at a young age that if you could build something with your hands, you’d never go hungry. Soon enough, what started as a hobby turned into a passion.

As he continued to make his own designs and going door-to-door to sell them, Simon soon moved to Los Angeles to open his own business. As he went to register the business he was told the name Simon Ghanimian was too long. And so, Simon G. was born.

Simon G.’s Process

Every Simon G. item begins with a sketch that is refined until a design is discovered. From there, a CAD model is developed where endless hours are spent reviewing every aspect of the design, from the stones to the settings, until that sketched vision is a reality.

As these concepts are formed into reality, they are monitored in ten separate quality-controlled stations as details are celebrated in the complicated beadwork. Furthermore, all of their micro-set diamonds are hand set and inspected under microscopes by seasoned artisans. This ensures that all diamonds are securely fastened and reflect light exactly as conceptualized.

Simon G.’s Quality

What makes Simon G. so special lies not only in their stunning designs but in their careful attention to detail. It’s the little things that add up to the big picture as Simon once said, “When it comes to making beautiful jewellery, no detail is to be ignored.” That is why when it comes to quality, they spare no expense making their jewellery built to last a lifetime and beyond.

Celebrating achievements, love, and life itself with fine designer jewellery is one of the oldest and most widespread traditions in the world. Whether you are celebrating a marriage with engagement rings or wedding bands or looking for other jewellery pieces such as bracelets, earrings and pendants, Simon G. has the finest pieces to choose from. Visit us in-store at 126 Lynden Road to view the full collection today and accentuate the best moments in life with fine designer jewellery that will make the occasion shine and deliver fond memories for years to come.