Brand Feature: TISSOT
J.H. Young is proud to announce that we will now be carrying the TISSOT brand full of unique and sporty timepieces for both men and women. Therefore, we felt it was only right to dedicate this month’s brand feature to the newest brand member of our family.
Tissot’s Origins
It all started back in 1853 when a father and his son joined forces to create the “Charles Félicien
Tissot & Son” assembly shop in Switzerland. Starting with a large range of pocket watches and pendant watches, their quality was widely recognized at national and even international exhibitions. As the years went on, family ties were added to commercial ties when the son, Charles Tissot, moved to Moscow in 1885 to manage the branch his father had set up there.
The Quest for Excellence
With the introduction of electrical motors in the early 1900s the brand was able to gradually adopt mechanical production. From the dawn of the 1910s, Tissot sold its first wristwatches for women, in the form of gold and platinum pieces set with diamonds. In 1917, the company started producing its own movements, becoming a manufacturing company, therefore, able to propose high-quality watches at an affordable price.
Celebrating 100 Years
In 1953, along with celebrating their 100th birthday, the company introduced Edouard-Louis Tissot as the managing director, marking a turning point in the industrial organization of Tissot. With the introduction of a “single calibre” principle, the company made it possible to produce manual or automatic watches which were sold around the world. In light of the company’s success, official visits multiplied, and in 1960, the guest book portrayed a visit from the prince and princess of Monaco.
A Wave of Youth
In the 1960s and 70s, the baby boomer generation made youth a distinct age group and for the first time, Tissot created collections for teenagers. The company also began exploring the possibilities of new materials to use such as fiberglass which led to creating fun and colourful timepieces.
At the end of the 1990s, Tissot not only proposed ultra-feminine models, but also placed importance on sporty models with increasingly advanced features. Sensing the extraordinary potential of touchscreens in the digital world, the brand created the T-Touch, the first tactile watch in the world.
Innovators By Tradition
Tissot watches, sold in more than 160 countries, are authentic, accessible and use special materials, advanced functionalities and meticulous design. Staying true to their slogan, “Innovators by tradition”, the company is closely associated with the world of sport through its role as Official Timekeeper. Thanks to their continuous ability to innovate, to stay one step ahead of the trends, and to reach all types of audiences, Tissot is able to sell more than four million watches worldwide every year.
Seize the day and update your watch wardrobe by visiting us in store or shopping online to view our full collection of Tissot timepieces.
