Brand Feature: Pandora

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Brand Feature: Pandora

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Sold in more than 100 countries across six continents, J.H. Young is proud to be a carrier of PANDORA’s beautiful masterpieces.

Many of you know how stunning PANDORA’s jewellery is, but how many of you know the company’s story? The tale about a business with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local Danish jeweller to a world-leading international jewellery company.

Screen Shot 2017-12-19 at 2.35.05 PMThe Beginning Stages

Nearly 37 years ago, back in 1982, Danish goldsmith, Per Enevoldsen, and his wife Winnie, established a small jeweller’s shop in Copenhagen, Denmark. The couple would often travel to Thailand to search for jewellery to import and as the demand for their products grew, they gradually shifted their focus towards wholesale to clients in Denmark. After several successful years as wholesalers, they decided to move the company to larger premises. During this time the first in-house designer joined the company and PANDORA began to focus on creating its own unique jewellery. Just seven years after opening that small jewellery store, the company decided to start manufacturing its jewellery in Thailand.

Building an International Brand

It was PANDORA’s unique charm bracelet concept that launched in the year 2000 in the Danish market that led the company to international fame and success. As consumers embraced the concept and demand for the products continued to rise, PANDORA entered new markets including the United States, Germany, and Australia.

In 2005, PANDORA opened a large scale, six-story fully-owned manufacturing facility in Thailand to increase their production capacity. By 2010, three more facilities were opened in the same area further strengthening their unique production setup.

Today

To this day PANDORA continues to operate and manage a vertically integrated business model from in-house design and manufacturing to global marketing and direct distribution in most markets. Their mission, which has never changed, is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewellery products at affordable prices, thereby inspiring women to express their individuality. All women have memories and stories to tell that make them their own unique individual. PANDORA likes to celebrate those moments and truly make them unforgettable.

Flaunt your unique style and cherish life’s precious moments with our PANDORA collection featuring over 600 charms, rings, necklaces, and more. Express yourself with jewellery that tells a story and lets your individuality shine. Visit us in store located at 126 Lynden Road to view our full selection of PANDORA jewellery.

By | 2018-08-17T13:06:18+00:00 December 19th, 2017|Blog, Brand Features|